1952 ban on film songsVScold play artists popularity 2025?young,Rising income,consumerism,evolving culture
India's evolving cultural and economic landscape
signifying a growing appetite for premium experiences among a rising middle class-more disposable income
- India's expanding middle class has more disposable income, allowing them to spend on entertainment like live concerts, which was previously less accessible.
- Urban areas are rapidly adopting global trends, making international artists like Coldplay highly sought after.
- The widespread use of social media amplifies the excitement around such events, creating a "FOMO" (fear of missing out) effect.
- People are increasingly prioritizing experiences over material possessions, and attending a Coldplay concert is seen as a unique experience.
- The high cost of tickets often creates a barrier for people from lower socioeconomic backgrounds, raising questions about accessibility to such events.
- The frenzy around Coldplay concerts can be viewed as a reflection of excessive consumerism, where people prioritize luxury experiences over essential needs.
Posted on July 14th, 2018
By Radhika Iyengar/Livemint Courtesy NewsIn.Asia
New Delhi, July 14: It was in 1952 that the Minister of Information and Broadcasting (I&B) of newly independent India, B.V. Keskar, decided that All India Radio (AIR)—the information and entertainment lifeline of the nation—would not air film songs as they were degenerate and far too Westernized”. He believed they would hinder the cultural growth of a young nation on the cusp of a bright future. Instead, he proposed, the country could lend its ears to highbrow classical music.
In an article in The Hindu (19 July 1953), Keskar argued that the country’s appreciation for classical music had fallen” and was on the point of extinction”—particularly in north India. The onus of making his countrymen intimate with (classical music)”, therefore, was bestowed on AIR. We must make (ourselves) familiar with our traditional music,” he declared.
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